案例详情 / Case Details
深圳合正丹郡销售中心
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案例详情


童趣世界(Innocent World


深圳合正丹郡销售中心是纯正的商业销售空间,而设计师试图运用最基本的几何元素—点、线、面来营造一种机能性美感空间,让它别有一番风味,童趣十足。当我们再次回归到原点,摒弃华而不实,透析元本,方能感受设计更内在的美。设计初衷来自几何形体中的BOX(盒子),通过把它前后上下左右对应的面展开,各自保持相应的角度和位置,这样,一个动态的空间形态就形成了。中间层加入数个小的BOX,似悬浮在空中,让整个室内空间的主题更加鲜明和突出。这些错落有致的盒子同时也起到了隐藏只有结构功能性而没有美观性的柱子的作用,使柱子和整个空间元素完美融合,这样的融合,使得机能性美感展露无遗。


The Dream House Sales Center is a typical commercial space, and the designer use most basic geometric elements, point, line, face to create an aesthetic space with functional value. Such concept make it special flavor, full of fun. When we return to the origin and try to dig more about it, inner beauty can be felt.

The concept is inspired by the shape of box and the designer folds or extends the box in different angle and position, a dynamic space is exhibited. The inlaid small boxes between big boxes look like to suspend in air, which make the theme brighter and more outstanding. As well, the pillars, which are more functional than aesthetic, look invisible by using of these boxes, and such perfect combination with the space elements show the beauty and function completely.


用设计师邱春瑞先生的话来诠释销售中心更像是台湾的儿童保健中心,因为考虑到小孩子会很恐惧吃药打针,通过营造一种比较友好的、活泼的环境让他们从心理上放松,慢慢忘却自己是在保健中心或者医院。把类似于上述的客户心理应用到商业营销中同样也会起到一定的积极作用。本销售的楼盘面对的客户群体主要是年轻的客户群体,事业刚刚起步或者刚刚新婚,他们并没有充裕的资金可以任意支配,但是也会追求美好的生活品质。像这样8090的客户群体他们在思想观念上有所差异,他们需要的并不是金碧辉煌、宫廷般奢华的粉饰,更多的是一种实用和符合他们品味的气氛。这些年轻的客户群体他们条件反射性的就会产生惧怕,这时候就需要代理公司来“哄”他们,给他们做“心理辅导”工作,“逗”得他们开心。这样的市场定位同样也是设计师决定整个室内空间基调的关键所在,设计的使命在于满足客户的需求。


Raynon, Chiu, the chief designer, says: sales center is more like the child care center in Taiwan. In case of that kids feel afraid of taking medicine give or injection; the center need create a friendly and lively environment to release the psychological pressure, and forget to be in health center or hospital gradually. The designer uses the similar psychology into business marketing and it plays a positive role. The target customers are mainly young people, and perhaps they just marry or start career, and have no enough money to afford lives, but want to pursuit the better. For these 80, 90s customers, they do not need magnificent, luxurious palace, but more practical and sense similar to themselves. Usually, these young people have fear, like the conditioned reflex. The agency needs to "make" something for fun and let them happy. Such market positioning decided the key element in the interior space, and the mission of design is to meet customers need..


从设计手法上来讲设计师大胆的运用材料表情讲故事,借助材料本身就能言语的特性,搭配需要的灯光,空间表现效果就会油然而生;从空间功能分区上来讲,设计师运用二次动线来对不同的功能区域进行划分:进入大门首先步入眼帘的是敞亮的展示区域,借助白光和半透明膜模拟的天光,甚至能以假乱真。往里便是洽谈区域,运用颜色的冲撞营造一种富有童趣的世界。洽谈区的左手边和右手边分别是影音区和VIP室,由售楼员分别带入意向区域进一步沟通。每经过一个特定的区域,客户对楼盘的信息就会掌握的越清晰,加上代理公司渐进洗脑,客户也会乖乖“束手就擒”。在增加了客户的兴趣以后,我们再回到展示区域,形象的给他们讲解即将入住房子的地理环境、商业价值、政治影响力等等,尽可能的满足客户的心理需求。井然有序的动线安排不仅实现了空间利用的最大化,同时增加了楼盘销售的成功率,往往这也是设计师最大的难题,解决了这些难题,我们就是帮客户解决了问题,最终实现了设计的价值。


The designer tells a story by using different materials, which have their own languages themselves, and add the lights, which creates a different space. For function partition, the designer uses secondary moving line for dividing the different functional areas. The exhibit area is located in lobby behind the front door, and the lights are from white light and simulation of the skylight. The inside is the negotiation area, a world full of childrens fun.with kinds of colors. On the left side, there are video areas and VIP room, and the more areas are gone through, the more information about the properties can be got. Gradually the customers are brainwashed and "surrender". After they have more interest, back to exhibition area, the agency will explain more details about t geographical environment, business value, political influence, etc., in order to meet the psychological needs for customers maximally. The arrangement in order not only achieves to maximize the use of space, but also increases the success rate of sales, which are designer's biggest problems usually. Help the developer solve these problems, it will realize the value of the design finally.